Reducing Costs with 3D Virtual Shelf
Designed and implemented a 3D virtual shelf solution that reduced product photography costs by 75% while improving the online shopping experience.
Challenge
The client was spending over $50,000 annually on product photography for their e-commerce site. Each new product or packaging update required expensive photo shoots, causing delays in getting products online.
Solution
We implemented a 3D virtual shelf system that allowed the client to create photorealistic product images without physical photography. The system integrated with their existing product database and could automatically generate images from 3D models.
Results
By implementing the virtual shelf solution, the client reduced their product photography costs by 75% and decreased time-to-market for new products by 60%. Customer engagement with product pages increased by 35%.
My Approach
How we tackled this project from start to finish
Research & Discovery
We began with a comprehensive audit of the client's existing product photography process, identifying pain points and opportunities for improvement.
Concept Development
Working closely with the client's marketing team, we developed a concept for a virtual shelf system that would meet their specific needs and integrate with existing workflows.
Prototyping & Testing
We created a prototype of the virtual shelf system and conducted user testing with both internal teams and customers to refine the experience.
Implementation & Training
After finalizing the design, we worked with the client's development team to implement the solution and provided comprehensive training for all users.
Client Feedback
The virtual shelf solution has transformed how we showcase products online. We're saving time and money while providing a better experience for our customers.
Marketing Director, Retail Company
Working with Hana on this project was a pleasure. She took the time to understand our unique challenges and delivered a solution that exceeded our expectations.
E-commerce Manager, Retail Company
Next Steps
Following the success of this project, we're now exploring ways to enhance the virtual shelf with AR capabilities, allowing customers to visualize products in their own homes.
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